It is fun discovering some of the old stationery, cards and advertising that captured the evolution of our marketing. Tag lines have gone from “Best cook in captivity,” to “Where Hospitality is King,” to “Like a mountain lodge of your own where you can go and do just as you please,” to “Enchanting travelers for over 100 years.”
Don’t know about you, but love our newest sketch of the main lodge, graciously given to us in 2007 by our guest, Nebraska artist, William Schlaebitz.
Artistic Christmas cards and letters were a great way to stay in touch with guests during the off season, both for the Maces and later for us. I recall going to the post office (since we do not have onsite mail delivery, we still have a PO Box) in early December one year, when the postmaster made a point to tell me of a loyal local guest who wanted to make certain Baldpate had her new address so as not to miss our Christmas card! Now our holiday greetings, specials and news updates are sent via emailed Keynotes newsletter.
Perhaps its sort of sad to lose the staying power of printed brochures, but with the popularity of the internet, cost, and today’s means of instant information sharing, printed brochures have mostly gone the way of the past.
Chances are that generations to come won’t be learning about the past by sorting thru boxes of paper memorabilia, what do you think?
Written by Lois Smith